Brand Identity, Logo Philosophy & Media Kit
Official visual identity hub of Nusataway. Discover the story behind the sun and ocean wave emblem, download crisp vector logo assets, and verify our official communication channels for verified, fraud-free transactions.
Visual Identity Philosophy of Nusataway
The Nusataway logo blends the warmth of the tropical sun, gentle ocean ripples of the archipelago, and genuine local hospitality dedicated to delivering joy in every voyage.
Harmony of Sun & Three Waves
This visual identity represents Nusataway's commitment as a legally licensed travel agency under CV. Satu Karya Muda. More than just a graphic emblem, this logo is our service promise to every traveler who steps foot in Indonesia's archipelago.
Tropical Sun & Happiness
The golden-yellow hue signifies warm welcomes, exotic white sand shores, and glowing joy throughout each journey.
Marine Ocean Waves
Three layered blue waves depict island hopping dynamics, deep blue seas, and absolute safety commitments.
1. Horizon Circle
The perfect circle illustrates seamless end-to-end service from airport pickup, smooth itineraries, to farewell. It also symbolizes the open marine horizon connecting the Indonesian archipelago.
2. Tropical Golden Sun
The golden yellow glow (#FABC4D) is inspired by dawn over white sand beaches and warm tropical sunsets. A symbol of positive energy, optimism, and genuine joy away from hectic city routines.
3. Three Ocean Wave Layers
The tiered blue waves represent: shallow turquoise waters (clarity & relaxation), sailing sea lanes (HPI-licensed local guides), and deep ocean (solid legal foundation of CV. Satu Karya Muda & KSOP safety standards).
4. The Name "NUSATAWAY"
A harmonious blend of Nusantara (the majestic Indonesian archipelago) and Getaway (a restorative escape to rejuvenate body and soul). Bridging global travelers to Indonesia's marine wonders.
Brand Identity Color Standards
Official color codes used across all marketing collateral, field crew uniforms, merchandise, and Nusataway digital touchpoints.
Golden Tropical Sun
Primary Color / Energetic Accent
Coastal Aqua Blue
Secondary Color / Sea Surface
Marine Explorer Blue
Core Brand Color / Navigation
Deep Ocean Navy
Foundation & Integrity
Download Official Logo Files
Provided for press media, hotel partners, tourism boards, and authorized Nusataway affiliates. Please use original SVG vector files for optimum visual crispness on digital or print media.
Master Horizontal Logo (Full Color)
640 x 160 px (Infinite Vector Scale)
Circular Emblem / Icon (Full Color)
110 x 110 px (Infinite Vector Scale)
Monochrome White Horizontal Logo
640 x 160 px (Infinite Vector Scale)
Ready-to-Upload Google Maps Brand Kit (Business Profile)
Precisely formatted to match Google Business Profile upload slots: Add a cover photo (16:9), Add a logo (1:1 safe circle crop), and Add photos of your business.
1. Primary Cover Photo
Aerial drone shot of island hopping boat navigating turquoise Belitung seas for a striking first impression.
2. Business Profile Logo (Safe Circle Crop)
Emblem with a 20% safe zone margin on crisp white canvas, guaranteed never cut off when cropped into a circle by Google.
3. Business Documentation & Scenery Photos
Curated 8-photo collection: KSOP-certified private boat, Lengkuas coral reef, Tanjung Tinggi Beach, Batu Berlayar, and Belitung seafood dining.
Official YouTube Channel Banner (2560 x 1440 px)
Engineered with official safe area boundaries (1546 x 423 px). Logo typography, private tour tagline, and contact info stay crisp and perfectly centered without cropping on mobile, tablet, desktop, or Smart TV.
Official Communication Channels & Social Media Directory
To protect your security and financial transactions against impersonators or online travel agency clones, please ensure you only communicate and transact through our official channels listed below.
Official Instagram
@nusataway.belitung
Aesthetic guest photography, exciting island hopping reels, and daily Belitung weather updates.
Official TikTok
@nusataway
Short-form clips of granite geosites, Belitung culinary guides, and lively guest vacation memories.
YouTube Channel
@nusataway
Cinematic drone sea vlogs, travel route guides, and corporate gathering aftermovies.
Official Reservation WhatsApp
+62 877-8808-4441
The sole authorized travel consultant number for invoices, quotations, and on-ground coordination.
Official Web Portal
nusataway.com
All tour package bookings, vehicle/boat rentals, and destination guides operate under this domain.
Down Payment Bank Account
a/n CV. Satu Karya Muda
Official corporate BCA & Bank Mandiri accounts. We never transact using personal staff bank accounts.
Logo Usage Guidelines (Do's & Don'ts)
To preserve the visual integrity and brand reputation of Nusataway, please adhere to the following usage standards when presenting our logo:
Authorized Use (Do's)
- ✓Using the official Nusataway logo for press coverage, verified positive news features, and tourism reviews.
- ✓Displaying the logo on promotional collateral for contracted hotel partners, tourism agencies, or officially sponsored events.
- ✓Maintaining sufficient clear space around the logo so it remains legible and unobstructed by surrounding design elements.
- ✓Using the monochrome white logo variant when placed against dark photo backgrounds or night ocean footage.
Strict Prohibitions (Don'ts)
- ✕Do not alter proportions or distort the logo's aspect ratio (e.g., stretching, flattening, or tilting).
- ✕Do not modify official brand colors or apply unauthorized gradients, extreme drop shadows, or outer glows.
- ✕Do not replicate, copy, or imitate the wave and sun elements for other travel entities that may cause consumer confusion.
- ✕Do not use the logo to claim unauthorized endorsement or commercial collaboration without prior written approval from CV. Satu Karya Muda.
Official Intellectual Property Rights Declaration
Nusataway Registered Copyright & Trademark Protections
All visual identity assets, logos, artwork, sun and ocean wave emblems, typographic layouts, slogans, and creative content across this website constitute the Original Intellectual Property of CV. Satu Karya Muda, fully protected under Law of the Republic of Indonesia Number 28 of 2014 on Copyright as well as relevant Trademark and Geographical Indication regulations.
Copyright over Nusataway's logo and visual identity is automatically established based on the declarative principle from the date of its first official public release. Any unauthorized reproduction, imitation, modification, redistribution, or commercial exploitation in whole or in part without prior written consent from CV. Satu Karya Muda constitutes an unlawful act subject to civil and criminal legal prosecution.